Star Wars Squishmallows Line: List and Everything You Must Know

The Star Wars Squishmallows line consists of a series of officially licensed Star Wars-themed pillow-like, stuffed toy creatures with friendly and approachable features. The brand takes inspiration from cuteness culture, a prominent aspect of Japanese society reflected in popular characters like Hello Kitty and Pokémon’s Pikachu.

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About Squishmallows

Since Los Angeles based Johnathan Kelly of Kelly Toys Holdings LLC launched the Squishmallows brand in 2017, over 1000 different Squishmallows characters have been produced. Toy company Jazwares, the maker of the Star Wars Micro Galaxy Squadron line, acquired the brand in 2018.

In their first two years in the business alone the brand sold over 50 million creatures worldwide. The brand name is a mashup of the word “squish” and “marshmallow”. The former refers to the soft, cute and huggable nature of plush toys while the later refers to the rotund, marshmallow-like shape of the characters and soft, fluffy filling.

Squishmallows exploded in popularity in 2020. As many people were staying home and working from home, fans began widely sharing their collections on social media platforms like TikTok.

How big are they?

There are currently three different sizes of Star Wars Squishmallows characters: 5″, 10″ and 20″.

What are they made from?

They feature an ultra soft and stretchy Spandex exterior and polyester fiber stuffing.

Where are they made?

Squishmallows are made in China.

Where to Buy Star Wars Squishmallows

Starting in 2020, Star Wars Squishmallows become available at many different retailers including: Costco, Target, Walmart, CVS, Walgreens, and more. Since then, the Star Wars-themed ones have become harder to find and are more commonly available on secondary markets like eBay.

Watch Out for Knockoffs!

Be careful, there are many knockoff products online with an extremely similar appearance to the genuine product! Research the seller’s reputation before buying and read their feedback. Consider avoiding listings where buyers state that they received a knockoff item rather than a genuine one.

Star Wars Squishmallows: The Complete List

In 2020, Kelly Toys released a squad (i.e. product wave) of four different Squishmallows versions of Star Wars characters. It’s unclear if company will release additional Star Wars designs in the future. A few characters or creatures we’d really love to see include: baby Ewok, porg, tauntaun, Jawa, Chopper, Babu Frik, loth cat, and, of course, Yoda.

In a 2020 interview with Walgreens, Jeanne Yoon, SVP of Product Development and Sales at Kelly Toys discussed some of the unique challenges of adapting an existing Star Wars character into a Squishmallows version. “One of our biggest challenges is transforming 3D characters into 2D artwork for our design process,” Yoon said. “Squishmallows have a smooth and soft surface, so we cannot add certain characteristics like wrinkles and glossy eyes.”

1. The Child (aka Grogu or “Baby Yoda”)

Year 2020
Sizes 5″, 10″, and 20″

Lovable Grogu features big floppy ears, an approachable smile, and a glint in his eyes. Cute little wrinkle lines form on his mint-green face.

2. BB-8

Year 2020
Sizes 5″, 10″, and 20″

Astromech droid BB-8 features a domed head with more a pillow-shaped body in place of the spherical body of the onscreen character. The droid boasts gray and bright orange plating.

3. Chewbacca

Year 2020
Sizes 5″, 10″, and 20″

If you’d just as soon hug a Wookiee, here’s your chance! The pillow-shaped likeness of Chewbacca features the Wookiee’s friendly face printed on the front. A likeness of Chewie’s iconic bandolier completes the look of the character. Rrrruuuurrr.

4. R2-D2

Year 2020
Sizes 5″, 10″, and 20″

Squishmallows version of astromech droid R2-D2 captures the likeness of the droid’s dome and its blue plating. Arguably the most famous and beloved droid in Star Wars, R2-D2 is a loyal friend of Anakin Skywalker and later Luke Skywalker getting both of them out of plenty of jams. He’s known to tolerate the uptight protocol droid C-3PO as well.

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